tag:blogger.com,1999:blog-13296126657361907502024-02-20T17:48:23.731+03:00Mon rédacteur web à MadagascarChristophe ALIAGA - Rédacteur web freelance offshore à Madagascar.
Pigiste web spécialisé dans le développement durable, le management, l'économie et le social.Christophe ALIAGAhttp://www.blogger.com/profile/10561273574645876520noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1329612665736190750.post-11950294551484848592013-07-16T16:30:00.000+03:002013-10-05T16:53:01.202+03:00Ma charte<div class="font_8" style="border: 0px; color: #ececec; font-family: Play, sans-serif; font-size: 14px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">
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<span style="font-family: Verdana, sans-serif; font-size: small;">On parle de plus en plus de la notion de qualité en rédaction web, mais chacun semble avoir des idées différentes sur le sujet et chacun porte son attention sur des critères qualitatifs différents.</span></div>
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<span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span class="color_11" style="border: 0px; color: black; font-family: Verdana, sans-serif; font-size: small; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Je vous propose ici un résumé des critères qualité qui doivent être pris en compte dans la rédaction web.</span></span><br />
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<span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span class="color_19" style="border: 0px; font-family: Verdana, sans-serif; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="text-align: justify;"><span style="font-size: small;"><span style="font-weight: normal;">J'ai bâti ma charte en réunissant l'expertise seo des grands comptes, des agences web et des petits ou moyens blogueurs pour qui j'ai travaillé ou continu de travailler.</span></span></span></span></span><br />
<span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span class="color_19" style="border: 0px; font-family: Verdana, sans-serif; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="text-align: justify;"><span style="font-size: small;"><span style="font-weight: normal;"><br /></span></span></span></span></span>
<span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span class="color_19" style="border: 0px; font-family: Verdana, sans-serif; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="text-align: justify;"><span style="font-size: small;"><span style="font-weight: normal;">J'ai pris en compte leurs différentes exigences éditoriales, leurs objectifs distincts en terme de trafic (volume/qualification/fidélisation), taux de rebond, optimisation, positionnement, etc. </span></span></span></span></span><br />
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<span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span class="color_19" style="border: 0px; font-family: Verdana, sans-serif; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="text-align: justify;"><span style="font-size: small;"><span style="font-weight: normal;">Une réunion de compétences et savoirs-faire à laquelle j'ai greffer ma propre expertise ainsi que mon expérience pour établir une</span></span></span></span></span><span style="font-family: Verdana, sans-serif; font-size: small; font-weight: normal; text-align: justify;"> charte qui me permet aujourd'hui de satisfaire</span><span style="font-family: Verdana, sans-serif; font-size: small; font-weight: normal; text-align: justify;"> quasi immédiatement toutes les attentes de mes nouveaux clients, sans qu'il y ait besoin d'ajustements éditoriaux, de style, etc.</span><br />
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<span style="font-family: Verdana, sans-serif; font-size: small;"><span style="font-weight: normal;">Cette charte qualité qui est la mienne et qui a été copiée par certains, reprise par d'autres ou transformée, je vous la dévoile avec la certitude qu'elle concourra à la réalisation de vos objectifs "Rédaction seo".</span></span></div>
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<li><span style="font-family: Verdana, sans-serif; font-size: small;"><span style="font-weight: normal;">L’aspect </span><span style="color: #444444;">rédactionnel et éditorial</span><span style="font-weight: normal;"> (orthographe, grammaire, langage employé, ton utilisé, etc.). <a href="http://redacteurweb-pigiste.blogspot.com/p/les-fondamentaux-de-lecriture-pour-le.html">Détails>></a></span></span></li>
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<li><span style="font-family: Verdana, sans-serif; font-size: small;"><span style="font-weight: normal;">Une </span><span style="color: #444444;">phraséologie efficace</span><span style="font-weight: normal;"> (construction des phrases, enchaînement des idées, coordination, lecture facile et rapide, etc.). <a href="http://redacteurweb-pigiste.blogspot.com/p/quand-la-notion-defficacite-ce-stade-de.html">Détails>></a></span></span></li>
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<li><span style="font-family: Verdana, sans-serif; font-size: small;"><span style="font-weight: normal;">Une </span><span style="color: #444444;">sémantique variée</span><span style="font-weight: normal;">. (Ce qui implique un vocabulaire riche).</span></span></li>
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<li><span style="font-family: Verdana, sans-serif; font-size: small;"><span style="font-weight: normal;">La </span><span style="color: #444444;">présence de statistiques avalisées</span><span style="font-weight: normal;"> par des sources qui font autorité. (liens pointant vers d’autres sites à forte notoriété).</span></span></li>
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<li><span style="font-family: Verdana, sans-serif; font-size: small;"><span style="font-weight: normal;">Des </span><span style="color: #444444;">optimisations soft</span><span style="font-weight: normal;"> au niveau des hn, méta-title et descriptions. <a href="http://redacteurweb-pigiste.blogspot.com/p/optimisation-des-textes.html">Détails>></a></span></span></li>
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<li><span style="font-family: Verdana, sans-serif; font-size: small;"><span style="font-weight: normal;">La </span><span style="color: #444444;">plus value de l’auteur</span><span style="font-weight: normal;"> (analyse, décryptage). <a href="http://redacteurweb-pigiste.blogspot.com/p/interactivite-capacite.html">Détails>></a></span></span></li>
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<li><span style="font-family: Verdana, sans-serif; font-size: small;"><span style="font-weight: normal;">Un </span><span style="color: #444444;">appel à l’action</span><span style="font-weight: normal;"> systématique en conclusion (si possible).</span></span></li>
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<li><span style="font-family: Verdana, sans-serif; font-size: small;"><span style="font-weight: normal;">Le </span><span style="color: #444444;">partage d’un point de vue</span><span style="font-weight: normal;"> personnel (si possible: celui de l’auteur ou du responsable des publications).</span></span></li>
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<span style="color: #444444; font-family: Verdana, sans-serif;">Comprendre les critères qualité dans la rédaction web</span><br />
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<a href="http://redacteurweb-pigiste.blogspot.com/p/les-fondamentaux-de-lecriture-pour-le.html" style="background-color: white; font-family: Verdana, sans-serif;"><span style="color: #3d85c6;">Les fondamentaux de l'écriture pour le web</span></a></div>
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<span style="color: #3d85c6; font-family: Verdana, sans-serif; font-size: small;"><a href="http://redacteurweb-pigiste.blogspot.com/p/les-fausses-idees-sur-la-longueur.html" style="background-color: white; font-weight: normal;"><span style="color: #3d85c6;">Les fausses idées sur la longueur des textes</span></a></span></div>
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<a href="http://redacteurweb-pigiste.blogspot.com/p/quand-la-notion-defficacite-ce-stade-de.html"><span style="background-color: white; color: #3d85c6; font-family: Verdana, sans-serif; font-size: small; font-weight: normal;">Pour une lecture "efficace"</span></a></div>
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<a href="http://redacteurweb-pigiste.blogspot.com/p/optimisation-des-textes.html"><span style="background-color: white; color: #3d85c6; font-family: Verdana, sans-serif; font-size: small; font-weight: normal;">Optimisation seo</span></a></div>
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<span style="color: #3d85c6; font-family: Verdana, sans-serif; font-size: small;"><a href="http://redacteurweb-pigiste.blogspot.com/p/interactivite-capacite.html" style="background-color: white; font-weight: normal;"><span style="color: #3d85c6;">Interactivité - Textes Social Friendly</span></a></span></div>
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<a href="http://redacteurweb-pigiste.blogspot.com/p/blog-page.html"><span style="background-color: white; color: #3d85c6; font-family: Verdana, sans-serif; font-size: small; font-weight: normal;">Collaborer avec mon rédacteur web</span></a></div>
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<span style="color: #333232; font-family: Verdana, sans-serif; font-size: 24px;">Le conseil du rédacteur :</span><br />
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<span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span class="color_12" style="border: 0px; color: #333232; font-family: Verdana, sans-serif; font-size: small; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">On ne peut pas définir une longueur appropriée sachant que l'objectif est de fournir du contenu pertinent.</span></span></div>
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<span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span class="color_12" style="border: 0px; color: #333232; font-family: Verdana, sans-serif; font-size: small; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Il faut simplement traiter son sujet en profondeur. Que l'article face 200 ou 2000 mots, l'important est qu'il apporte suffisamment d'informations à l'internaute et que ce dernier puisse le lire facilement. (Efficacité des phrases, mise en page, etc.).</span></span></div>
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<span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span class="color_12" style="border: 0px; color: #333232; font-family: Verdana, sans-serif; font-size: small; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Par expérience, j'ai constaté que la longueur d'un texte qui améliore le taux de rebond autant au niveau des pages qu’à l’échelle du site se situe dans la fourchette 600 - 1000 mots.</span></span></div>
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<span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span class="color_12" style="border: 0px; color: #333232; font-family: Verdana, sans-serif; font-size: small; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Mais en aucun cas le calibrage ne doit être un critère qualitatif.</span></span></div>
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Christophe ALIAGAhttp://www.blogger.com/profile/10561273574645876520noreply@blogger.comMadagascar-18.766947 46.869106999999985-33.999287499999994 26.214809999999986 -3.5346064999999989 67.523403999999985